Private Reserve / A WILCOTS GROUP company

The idea.
The people.
The follow-through.

Private Reserve is a creative and commercial house founded by Nehemiah Wilcots. We help brands shape their image, present their work and develop relationships across retail and culture.

Our work connects creative direction, brand and product development, campaigns, production, showroom representation and experiences. Each engagement begins with a clear objective and a scope built around it.

01 / Operations + Creative Production

The people behind the work.

Clear communication and a considered creative process carry an approved idea into something people can see, experience and connect with.

Brand Operations

Elena Ulyanova

Brand Operations Manager
Event Production & Project Management

Elena Ulyanova, Brand Operations Manager at Private Reserve

Elena connects client communication and project coordination with the practical work of creative production.

Her background in acting and modeling informs her approach to presentation, while her experience across fashion shows, cultural programming and public speaking brings an understanding of both the audience and the work behind the scenes.

At Los Angeles Mission College, she serves as a fashion coach and has curated fashion shows. For one presentation featuring five designers, she selected and coached 25 models, coordinated rehearsals and managed backstage operations. Her experience also includes an RLC Talent Agency show, styling sessions, cultural events and fundraisers.

At Private Reserve, Elena focuses on the coordination that carries approved ideas into completed work: keeping communication clear, organizing project activity and supporting the people responsible for delivery. She brings that approach to brand collaborations and event experiences, with an interest in operations and launch coordination for product projects.

Creative Production

Angel Vanegas

Creative Production Manager
Private Reserve / WILCOTS GROUP

Angel Vanegas, Creative Production Manager at Private Reserve

Angel brings creative direction, styling and production together to express a brand’s identity through the stories it tells and the way people experience it online.

Working in front of the camera and behind the scenes has shaped his perspective. Modeling gives him an understanding of expression and emotion; styling carries character through clothing and presentation. Through editing and production, he brings those choices into a finished story.

At Private Reserve, Angel works with photographers, talent and creative teams on campaigns, fashion editorials and ongoing content. He considers styling, mood and narrative together, treating social and digital presence as an extension of the brand experience.

His portfolio includes creative and production work for Muros Market, modeling and ambassador work with Retrowindbreakers, a Williams Twins x Moose Knuckles project, and styling and backstage experience during Los Angeles Fashion Week. Based in Los Angeles, he studies fashion design at Santa Monica College and is a native Spanish speaker.

02 / Connected through WILCOTS GROUP

A clear place to begin.

Private Reserve coordinates commissioned client work and commercial relationships. Talent-facing representation and development inquiries are directed to APD.

Brands and clients looking to source or book talent should contact Private Reserve about Casting + Talent Services as part of their project.

03 / Professional inquiries

Tell us what you’re building.

For projects, brand partnerships, showroom opportunities and company inquiries, contact Private Reserve.

Contact Private Reserve