See the world.
Distinct brand spaces make the work tangible and give every collection a point of view.
SHOWROOM / SHOPPING / CONNECTION
Shop the work.
Step into its world.
A weekend where selected brands build their own space, meet their audience and sell the work in person.
Introduce your brandFIRST WEEKEND OF DECEMBER / PLANNEDFINAL DATE, LOCATION AND HOURS TO FOLLOW
01 / THE EXPERIENCE
A space for
the whole story.
This is a showroom people can shop. Each participating brand can present its collection with product, imagery, objects and a setting that shows where the work lives.
Shoppers can meet the people behind the pieces. Models, stylists, photographers, media and creative collaborators can discover the brands and start conversations that continue after the weekend.
Buy from the source.
Guests can shop directly with participating brands and collect eligible online orders at the event.
Carry it forward.
The weekend creates room for creative, media and commercial introductions.
02 / BEFORE THE ROOM
The sale can start
before the doors open.
Participating brands may offer selected pieces online ahead of the weekend for event pickup. Customers can commit before arriving, then visit the brand's space to collect, discover more and shop again.
Each brand controls its own products, checkout, fulfillment and optional promotions. Private Reserve coordinates the event story and directs guests toward the participating brands.
01 / DISCOVER ONLINE02 / ORDER WITH THE BRAND03 / PICK UP + SHOP IN PERSON
03 / FOR BRANDS
Present with
a purpose.
Before the event, we ask each brand what matters most: direct sales, stronger imagery, customer feedback, creative relationships or a new market conversation. That answer shapes its presentation and follow-up.
A shared rollout introduces the room. A featured collaboration can add a dedicated brand story and scheduled content capture. The final deliverables are agreed with each selected brand in writing.
EARLIER PLANNING FORMAT
Showcase
Scope by agreementA curated space to present and sell, event roster listing, inclusion in the shared rollout and the option to offer brand-managed preorder pickup.
EARLIER PLANNING FORMAT
Featured
Scope by agreementShowcase participation plus a dedicated pre-event brand feature using approved assets and a scheduled on-site content capture. Image deliverables are confirmed with the production plan.
These descriptions are from an earlier planning format; current scope and pricing are discussed through the updated program page. This is not a booking or payment request. Selection, space, content, dates and payment terms are confirmed in a written agreement after venue and production details are set. Brands keep and process their own product sales.
04 / NEXT STEP
Bring your
brand into the room.
Tell us what you make, what you want this weekend to do for your brand and how you would present it. We review every introduction individually.
Applying does not reserve a space. The December event remains in planning until the venue, date and production scope are confirmed.
Introduction received.
Keep your reference for follow-up. It confirms receipt of your application, not selection or a reserved space.
05 / GUEST INTEREST
Come see
what is being built.
Shopping access and any private preview will be announced when the venue and capacity are confirmed. Leave your details if you want to hear about the December room.
Request received.
We will share confirmed details as the event takes shape. Your reference confirms receipt only.